Say hello to the new One & All.

June 23, 2021

One & All is for everyone, by everyone. We're a performance agency for social good, known for creating compelling work through strategy, creativity and technology that moves people to act. Today we introduce a new identity grounded in a powerful geometric shape that embodies a sense of unity, inclusion and oneness. And to celebrate our over 100 year history, the new look is timeless.

“One & All has elevated our offering with a more modern, data driven approach to solving our client’s important challenges, and our brand relaunch reflects that.” said Denise Wong, CEO. “I love it. Its optimism shines through.”

The brand update includes a new logo, updated print and digital materials, and a refreshed website. Lead Designer, Rick Granados took the agency’s mission to heart, saying “There's an understated strength and confidence to the system.” Regarding the new logo which is a modern interpretation of the classic insignia, he added, “The lowercase wordmark has a quiet sensibility, yet it’s punctuated by a strong period, which gives it the right amount of visual tension.”

We invite you to discover all the modernism and optimism of One & All’s new brand identity. And join us on our journey as we continue to create powerful giving experiences and utilize the power of sharing to help make the world better.