Why your #GivingTuesday strategy may need an overhaul this year.

June 23, 2021

We all know the days are running together, and time is somehow moving more slowly and more quickly this year. That means #GivingTuesday and the holidays are fast-approaching. And things are a bit different this year as we gear up for one of the busiest seasons for giving, which means you may need to adjust your fundraising strategy and content marketing plans accordingly.

There are plenty of factors impacting how we look at #GivingTuesday 2020. From the ongoing global pandemic to the upcoming election, every organization has challenges to face. Everyone has been affected this year in some way or another, which has created a high frequency of solicitations across a variety of verticals.

So, how can you stand out and create momentum to make the most out of #GivingTuesday and the holiday season?

We asked Senior Copywriter Caitlin Corsetti and Digital Strategist Nicole Ige to weigh in on how to approach your content and strategy this year.

We know this year is different, but with a “we’re all in this together” mindset, you can rally your current donors and acquire new ones by making a few adjustments and planning accordingly.

  • Create a holistic strategy that tells a story and goes deeper into your organization’s unique efforts — why should donors choose you?
  • Schedule content well ahead of time — ramp up to #GivingTuesday and continue posting and engaging throughout December to keep the momentum through year-end.
  • Focus on hope and goodwill while encouraging your audience that every amount can make a difference.